Off-Page Optimization Activities/Authority Building/Link Building
Off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites. Off-page SEO is about, among other things, link building, social media, and local SEO.
Shows search crawlers that a website is important and valuable. That helps search engines to see that a page is a good search result because the brand and website are authoritative and popular.
Creating Shareable Content
Guest Posting (Contribute as Guest Author)
Web 2.0 Submission
Question and Answer
Search Engine Submission
Social Media Engagement
Press Release Promotion
Local Directory Submission
Local Listings & Yellow Pages
Google My Business
Hosting webinars (Webinars are basically online mini-courses.)
Podcasting (We can create our own podcast or appear on someone else’s podcast.)
Notes: Building authority, involves link building & links is a crucial part to developing strong organic rankings. Make sure to build the kind of real links that make sense in the real world and won’t upset the qualitative and sometimes punitive parts of the algorithm. Content should deserve to rank and deserves to be linked to.